Designing for a network of inspired, passionate educators.

Logo for The Core Collaborative featuring a stylized neural network icon with interconnected nodes and the text 'The Core Collaborative'.

The Core Collaborative was in need of a brand ecosystem that would fully encompass the wide variety of services that they offer. We came alongside their in-house designers to create a brand with a system showcasing symbols and color palettes.

Text on a dark blue background that reads, "At The Core Collaborative, there are many pathways to learner efficacy and agency."
Logo with interconnected shapes in purple, orange, and green surrounding the word 'INCLUDED' in red text.
Logo with the words "Empowered Learner Pathways" with a stylized graphic of connected circles in red and blue above the text.
Impact Teams logo with interconnected nodes and the words 'IMPACT TEAMS' in bold letters
Logo with a purple circle containing white interconnected shapes, and the text 'Belonging for Equity' with 'Equity' in bold purple letters.
Connected Climate logo with green tree icon and black text.
Learner-centered assessment logo featuring a green checkmark inside a green circle with black and green text reading 'Learner-Centered Assessment'
Logo for Learner-Centered Curriculum featuring a stylized globe icon and the text 'Learner-Centered Curriculum' with 'Curriculum' in bold blue letters.
Logo for learner-centered instruction with an orange circular icon featuring a stylized person with raised arms, and bold black and orange text.
Logo with a dark blue circle containing white abstract figures to the left of the words "LEARNER-CENTERED LEADERSHIP" in black and navy blue text, with a gray underline below.

Capturing Core Collaborative’s Company Culture

A woman smiling outdoors with confetti falling around her, wearing glasses, a pearl necklace, pearl earrings, a beige blazer, and a black top.
A joyful woman with short blond hair, wearing a bright blue dress and blazer, is surrounded by falling colorful confetti against a green leafy background.
A smiling man wearing a black hat with a colorful band, a blue shirt with vertical stripes, and a beaded necklace with a large, round, colorful pendant, standing against a background of green leafy bushes with sitting confetti.
A woman with curly gray hair wearing a colorful patterned dress, standing outdoors in front of green leafy bushes with colorful confetti falling around her, smiling.
“Everybody (consultants, internal team, school partners) loves that the website features images of our actual people. Consultants comment that it makes it really feel like the site is “ours”. There’s a sense of delight when they see themselves on the website, and it fulfills what we promise them - that they are what makes TCC special.”
— The Core Collaborative
A group of people standing together, some with their eyes closed or eyes covered, appearing to participate in a group activity or meditation outdoors on a sunny day.
Group of six people sitting around a conference table with laptops, engaged in a meeting, in a bright room with large windows and whiteboards in the background.

Website

A laptop displaying a website for The Core Collaborative, featuring a welcome message to educators and a Discover More button.
“My in-house CreativeComms team loves how easy it is to manage content on the new site. And even more, the new brand is a joy to work with. Everything fits together and looks good together. The parts and pieces make sense by themselves and together. And it all feels like ‘us.’”
— Alison Cox, Creative Director at TCC
Screenshot of a website homepage for an educational network, featuring sections on professional learning, evidence-based approaches, community partnership, and news events, with images of children learning and educators.
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